10 Reasons Why Experiential Sampling Works

  1. 1. It engages the senses - in fact all 5iveSenses - sight, sound, smell, touch and taste
  2. 2. It offers a two-way dialogue where consumers are encouraged to play an active role in the communication
  3. 3. It's a multi-sensory approach that outstrips the connection offered by other visual and audio-only mediums. It is widely acknowledged in the scientific community that humans communicate on many varied levels, not only sight and sound.
  4. 4. It offers a gauranteed payout for the consumer in the form of live entertainment, adventure, premium etc. As a result, dwell times are longer and brand recall significantly improved.
  5. 5. Reach - many 1000's of people see the experiential activity
  6. 6. It's an out-of-home experience
  7. 7. It's a quality contact
  8. 8. It's spontaneous, creative and unique
  9. 9. It combines well with Sponsorship Leveraging
  10. 10. It is the FUTURE